Super Bowl LI: Touchdown Ads

There’s one thing advertisers can always count on for Super Bowl, a high price tag. This year, the price tag of a thirty second commercial hovered around five million dollars. Despite cost, our advertising firm weighed in on our favorite ads of Super Bowl LI. Below are the ads that inspired and entertained us, regardless of which team caught the last touchdown.

The Audi ad was bold – taking on equal pay and equal respect for women. Many ads like this stirred up a dialogue, making the audience engage and talk about real issues. Forcing ourselves to confront our own values and our differences. Despite disagreements, we still need to move forward together. – Renee Fraser

84 Lumber utilized ‘transmedia’ in the best possible way. They took advantage of the fact that everyone watches TV with at least one other mobile device nearby, and combined that with the power of storytelling to instill intrigue while sending a strong message of inclusion to many who are uncertain. And it worked – so well, in fact, it shut down their website! – Danielle Thouin

Honda had a very cool use of celebrity. I felt it accomplished the “inspire” message that others tried, but succeeded with humor rather than trying so hard with politics and sadness. – Mollie Bauer

I liked Kia with Melissa McCarthy. The combination of humor, a little politics, a great celebrity and tie in with the car made for a memorable commercial. – Erin Shinn

The Skittles spot for its levity – definitely got the biggest laugh at our party. – Ilene Prince

Bai – because Timberlake makes everything better. Walken AND Timberlake? Magic. – Mollie Bauer

Buick with Cam Newton and Miranda Kerr was cute, fun, and relevant. – Caroline Lenher

I loved the NFL family spot with little kids representing great players past. – Bruce Dundore

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