How applied positive psychology makes a difference in marketing.

Consider an example of going to the dentist: One dentist tells you that your oral health is in poor condition and you must take action right away in order to delay the tooth decay. Inside, you feel worried and frightened. The negative emotions urge you to deny the doctor’s orders or schedule surgery.

Another dentist tells you that your oral health is steadily improving and you can enhance the progress by adding floss to your daily routine in addition to brushing three times a day. Inside, you feel relieved and inspired. The positive emotions encourage you to do as the doctor suggests: incorporate a new action into your health regime that can foster a beautiful smile.

In essence, dentists can berate a patient for poor dental hygiene or dentists can remind a patient of the best ways to foster improved oral health. The communication choice is theirs, but the difference in each marketing strategy can be the difference between patients who fear going to the dentist and patients who genuinely enjoy learning how to improve their smile!

Psychology has traditionally tried to improve one’s mentality from below normal to normal levels. Positive psychology prompts the discovery of what is good and how normal levels can be enhanced to astounding new levels of greatness, accomplishment, success, and happiness.

Marketing has the potential to prompt its viewer towards a mission: perhaps it’s a moment that changes our mind or a minute when an advertisement catches our attention. Exceptional marketing strategy, paired with compelling psychological research, enables Fraser Communications’ seven beliefs of a uniquely successful advertising agency to be client-centric, trend blazers, mind readers, story tellers, and results-driven.

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